b.box wins Laur Konsumenta 2026 — success that begins with parents' everyday choices
From the moment Baby&Travel was founded, our mission has been to make life easier for families through our work. We add innovative, unconventional products to our portfolio that become an essential part of their everyday lives.
After more than a decade, we can proudly say that we continue to fulfil this aim, as confirmed by the latest recognition we are celebrating today. b.box has won the nationwide Laur Konsumenta Discovery of the Year 2026 award!
This is good news, but what lies behind it matters even more. In this case, it is not only about the award itself, but above all about the trust built every day: at breakfast, in a nursery backpack, on a walk or while travelling.
These everyday moments are what create a brand’s true success.
A brand that has become part of everyday life
b.box is a brand that has grown naturally and consistently in Poland. It owes that growth not to passing trends, but to products that genuinely meet the needs of parents and children.
One of the most recognisable b.box products distributed in Poland remains the now-iconic weighted straw cup — and for good reason! By combining comfortable drinking with support for the development of the speech organs, it revolutionised the market. Even today, when we think ‘children’s cup’, we picture the shape of our straw cup. Generations have grown up with it, come to love the brand’s innovations and stayed with us for years.
But we do not stop with the youngest children. b.box offers solutions that are part of everyone’s everyday life, from first attempts at independent drinking to preparing meals for school.
And so, true to our motto — ‘From your little one’s earliest days, through the years — to the ends of the earth!’ — we see b.box ‘grow’ alongside us:
- from accessories that make the first steps easier and support growing independence,
- through lunchboxes packed into backpacks every day,
- to bottles for exercise, work and anywhere we need reliable solutions.
At Baby&Travel, we see it very clearly: b.box is one of those brands parents return to. Not because they have to, but because they want to.
Where does b.box come from?
The brand’s story began in Australia in 2007, with a conversation between two friends, Dannielle Michaels and Monique Filer. They felt that no one had yet designed products truly with parents in mind. Their first idea was a practical nappy-changing organiser, literally made from a nappy box. It sounds modest, doesn’t it? But that approach — ‘we see a problem, we solve it’ — became the DNA of the entire brand. Today, b.box has more than 145 awards, including for design and innovation, and its products have reached families in more than 68 countries. From a home office to a global brand, while never giving up what matters most: every product is designed and tested together with parents and children.
It is no accident that a brand which began with one product has grown into a complete range of complementary accessories. From the outset, b.box asked not ‘What can we sell?’ but ‘What will really make everyday life easier for a family?’ That is why it fits so naturally into each stage of a child’s life and into Baby&Travel’s mission, which has been to seek out precisely this kind of brand for years.
Over more than a decade in Poland, the brand has built widespread availability. Today, it is stocked by specialist shops, major retail chains and online retailers. Thanks to the consistent development of its distribution network, b.box products are now easy to find in many places — exactly where parents do their everyday shopping.
Our long-standing partnership with the manufacturer enables us to play an active part in shaping the brand’s offering in Poland, both by developing its portfolio and adapting it to local needs and customer expectations.
What is Laur Konsumenta?
Laur Konsumenta is a nationwide poll in which consumers themselves decide the outcome. Brands have no influence over the result: they cannot buy or plan it. The products and brands selected are those that meet users’ expectations in practice.
A Verification Committee also oversees the integrity of the process, assessing whether the choices are justified and consistent with the actual market situation.
The poll awards various titles, including Discovery of the Year. This category is dedicated to products and services that are relatively new to the market or are rapidly gaining popularity. It covers both innovative solutions and brands that have attracted renewed consumer attention through changes to their products or communications, for example.
Nominations are influenced by factors including growing interest and increasing recognition. The final decision is made by the Verification Committee, which considers innovation, market potential and the pace of development.
You can read more about the poll’s rules here: [laurklienta.pl]
What does this mean for customers in practice?
For customers, recognition in Laur Konsumenta is, above all, a clear signal. It shows that the brand has already been tried by other users in everyday life, rather than only making promises. It also indicates repeat purchases: situations in which parents not only choose a product, but decide to choose it again.
In a world where the number of purchasing decisions keeps growing, information like this helps people navigate their choices and provides an additional point of reference, without replacing their own opinion.
Why is Discovery of the Year an important milestone for b.box?
Laur Konsumenta is not a starting point, but a moment to pause and look back: proof that, over the years, we have built trust among millions of Polish families.
This recognition shows that there is more behind the brand than a well-designed product. There is a relationship built on experience: all those moments when b.box came to the rescue in difficult situations, helped families out of a tight spot and became an essential part of everyday life. That is why we see Discovery of the Year not simply as an award for the brand, but as confirmation of the choices made by Polish people who had already decided that b.box would stay with them for years to come.
Thank you to everyone who has contributed to the development of b.box in the Polish market. We are delighted that you are part of this story!
